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MILF on a Loo
Now I know that toilets probably aren't the easiest thing to advertise, but surely there's a better solution than a constipated MILF in bad aerobics gear sitting on a dunny with the lid down......
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Get Stuffed
I suppose if animated stuffed animals are the best thing some of the world's leading air fresheners like Glade and Air-O-Zone (or whatever they've called themselves this year) can manage to represent...
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Spring Ideas
Coles has an idea......spend bucket loads of money on a full page press ad for a Spring Ideas catalogue.I have an idea.....work on the copy and come up with a better idea.Is it just me or is this a...
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NRMA and a whole lot more!
"Roadside assistance and a whole lot more"A whole lot more what??! Boiled lollies??Is it just me, or is this ad for NRMA just a little bit wrong?
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Co-branding...the good, the bad and the ugly
There's no doubt that the marketers who embrace the concept of co-branding are giving themselves an advantage in the market.And the smartest marketers are the ones whose brands get dragged along in the...
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Good Things Ain't Coming
Good things come to those who wait.Except in the case of Guinness drinkers, where ordinary ads come to those who wait.I'm still confused about why Guinness don't take the big idea that's made them so...
View ArticleFox up on the 9 & 7
Saw a great ad for Foxtel the other day which was talking about how you could program shows onto Foxtel digital from anywhere you have internet access. In this case, some bloke in the Himalayas. The...
View ArticleDrunk on Election Night
Rudd's on his way. I can't help feeling there's a hint of the Mark Latham Self Implosion Principle going on here. When Rudd has to deviate from the script it all gets a bit scary.Anyway, best to drink...
View ArticleFarewell Slim Shady Snr
Get This - the best radio show on....um...radio, came to an end last week because it was too popular. Or something like that. Too much talking, not enough Nickleback, despite increasing the station...
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Who the Hell is Clive Peeters?
The question on all Sydneysiders lips (well, mine anyway) is who the hell is Clive Peeters and why does he have two e's?I know full well who Clive Peeters is. I grew up in Melbourne and the family...
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The Commonwealth Bank of Rubbish
What's going on over at the Commonwealth Bank?Here's the scenario......The banks keep reporting record profits year on year. Interest rates keep going up (and banks are quick to take 'em up and slow to...
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Determined to be Different
Perhaps I was a little harsh on the Commonwealth Bank when I rubbished their latest campaign for failing to understand the Australian consumer and their attitude to banks.Now I realise, that by taking...
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Advertising in Shit Places
A couple of good ads suiting the environment, this time in the crapper at the Fox and Lion....Scare yourself shitless this boxing day with Aliens vs PredatorAnd then an ad for RSVP.....part of a bigger...
View ArticleWhich Insight?
So the Commonwealth Bank campaign has continued on from it's launch in February. There was a lot of speculation about whether it was genius which would lead to an amazing campaign that would help...
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The Triple M of Blogs
Hurrah!I've made it onto the top 50 marketing blogs in Australia, even though I've spent much of 2008 talking about advertising to my mates rather than blogging it.So even though my site was described...
View ArticleIt's Your Money Ralph
Three posts in three days.......It's a blogging frenzy!!!This latest Commonwealth Bank campaign got me thinking.....how far off the mark are these guys and what really is a relevant insight for a...
View ArticleGot Chicken?
Inghams seem to be a bit confused here as to whether to sell the benefits of their own product (versus fresh chicken I suppose) or to sell the chicken category.Surely they'd be better off selling their...
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Saucy Bits
I like this ad for Drumstick. Product benefit clearly integrated into the creative idea.Just one thing....shouldn't it be "Sauce from top to toe"?Also, isn't it chocolate, not sauce? Unless the Nestle...
View ArticleThe Evil or Good Backyard BBQ
I think I know what the government is trying to say here in this Drinkwise campaign.I think.Be a role model for your kids when it comes to your drinking habits because it will help form their approach...
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